Why Product Management Should not be Responsible for Project Management
Jordan Bergtraum is a management consultant with over ten years of experience in the B2B SaaS industry, mostly as a head of product for various organizations in the legal, education, facilities management, and pharmaceutical spaces. He has been responsible for product strategy, UX, and teams consisting of product and project managers. In his ProductTank NYC presentation, he discusses the challenges of having one person in charge of both product and project management.
Peter Duggan is Head of Product Management at Computershare Investor Services, where they have an intangible, service-based financial product, and as an organisation they are heavily focused on revenue goals. In this product idea generation walk-through from ProductTank NYC, Peter talks about how how to source, size, catalogue and prioritise new ideas from across the whole organisation.
Sourcing and Sizing Ideas: The key – in Peter’s opinion – is to make product idea generation an integrated part of daily work, not an occasional stand-alone internal campaign. In his case, he work with managers to connect with teams, joining stand-ups and making sure everyone understands the value of helping the company generate new product ideas and refinements. Given that these teams have the most contact with both sides of Computershare’s customer base, they’re in the best position to identify and suggest solutions for their customers’ real pain points. (Continued on: http://www.mindtheproduct.com/2016/10/product-idea-generation-foundation-product-development/)
Product Marketing at Stack Overflow – Alexa Scordato
In Alexa’s presentation at ProductTank NYC, she talks about the importance of brand and marketing. She states that there are not enough conversations about the intersection of product and marketing. In fact, many product team members don’t even understand marketing at all. She hopes to help change that. (Continued: http://www.mindtheproduct.com/2017/05/product-marketing-stack-overflow-alexa-scordato/ )