Tools + Frameworks

A Foundation for Data-Driven UX

At ProductTank NYC, Lindsay Silver talked about the challenges of blending the inspiration of fashion and taste with the guidance offered by huge amounts of hard data at Conde Nast, where he is the Head of Data Technology. Specifically, he walked through an internal data product for that leverages UX data to support creative and commercial decisions, making it easier to build digital products. This talk highlights some of the technical specs of their product, as well as the “data usability” factors they discovered and the requirements for an effective UX data infrastructure.. (Source: http://www.mindtheproduct.com/2016/10/foundation-data-driven-ux/)


Adrian Franks – Creative Design Tools

Adrian Franks is a design director and creative strategist at IBM. At IBM he worked to design and develop the Creative Toolbox, which helps designers and product managers familiarize themselves with the various tools available to prototype and create new products.